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So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. Test results will always trump everything, but it’s better to have a starting point before you test. So this starting point is the essence of this book. The ten tips expressed here have been generally time-tested and known to be effective. But I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign. Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.

  • What is advertising?
  • Focus on Them, Not You
  • Emphasize Benefits, Not Features
  • Push Their Emotional Hot Buttons
  • Incorporating Proof and Believability
  • The Unique Selling Proposition (USP)
  • The Headline
  • And more...

Product Details:
  • ISBN:9780244164959
  • Includes Resale Rights
  • Language:English
  • Pages:33
  • File Format:PDF
  • File Size:1.31 MB
  • Instant Download


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